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Making a speech funny

It’s easy to make a speech funny. Hire some comedians, gather them in a room and they’ll make it funny.

What’s hard is to make it consistent with your story, fit your brand, match your personality – and most of all: to make it relevant. This is inherently your job. You need to provide the direction and you need to make the final call.

(But when you do, I’m all in for more entertaining speeches.)

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The 4R-sequence

Rigour leads to relevance leads to resonance leads to results. Start with rigour.Stick with what’s relevant and let go of the rest.Amplify it to resonate.Wait

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Applause vs. impact

If you could pick only one, applause or impact, what would you choose? Now, if you scroll through your timeline on social media, how do

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Needs more info

Some salespeople love to make decisions on behalf of their customer. Their favorite one: the purchase. These salespeople have already decided that their customer wants

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