Let’s assume you’re having a smash hit product

Let’s assume that your communication works. You’ve made us see the brilliance of your product. People are buying from you, maybe in large numbers.

How does life look like for us? What’s different? Can you make me see that future? Can you make me see myself in that future?

Painting that picture might just be the story that you need to tell to actually convince us.

Surprisingly often, this story gets bypassed.

Surprisingly often, communicators stop at telling us about the the problems of the present. They offer us a solution and leave it to us to figure out how the solution works out for us: Here’s a problem … here’s a solution … now, please buy from us!

But what will I get? Will it be worth it? How will life look like with your solution? I might not be willing to figure it out myself if it’s too vague.

The desire for a better future is what creates the tension that’s required for action. The more tangible, the more tension.

Yet, make sure that it’s a true story. False stories destroy trust. True stories create it.

Consider my Masterclass

Learn to craft messages that resonate so strongly
that it incites action and creates movements.

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Is it worth it?

Is it worth it to go through the hassle of preparing a presentation? To research material, craft a story, design the media, rehearse, gather people

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Dr. Michael Gerharz

Dr. Michael Gerharz

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Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

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Or reach out at michael@michaelgerharz.com