The Blue Man Group is kind of remarkable. Actually, it’s two kinds of remarkable: “built in” and “on top”.
Built in remarkable is the way they play the drums. They are highly skilled to get fascinating sounds out of unusual musical items (mostly drums). It makes for a remarkable show that people speak about (read: “make remarks about”) long after.
I call it “built in” because there would be no show without these elements. You can’t make a drum music show without playing some kind of drums.
But there’s another remarkable component to the Blue Man Group, the kind that I call “on top” remarkable: the blue skin color. They could make the same show without the makeup. But they choose not to. It’s built on-top of the actual product to make it even more remarkable.
So remarkable, in fact, that you can’t speak about the Blue Man Group, without mentioning that they are, well, blue men.
And thus, just because it’s on top doesn’t mean that it’s not essential. In fact, the Blue Man Group came to be because the three founders drew the attention of MTV due to their blue masks. The blue faces helped spread the word much more easily. The group understood that there was no shortage of remarkable music shows but a shortage of blue men making remarkable music shows.
Here’s the best part: once established, on-top remarkable becomes something that others can’t copy. While there are a lot of great music shows, there is no second Blue Man Group (other than their own worldwide shows, of course).
What kind of remarkable is your product?