Keeping the best for last

… is a great way of finishing strong. But what would happen if you turned that upside down and started with the best?

Would people stay to hear the rest?

If not, then why not?

And more importantly: Why would you want to bother your audience with it, anyway?

This, I believe, is one of the easiest ways to distinguish mature communicators from beginners: great communicators don’t withhold information, they build up tension by speaking about the things that truly matter to their audience so that it wants more. Great communicators care for their beginning to be strong not because it doesn’t tell the audience what it came for but because it’s so relevant that the audience will stick to their lips.

If there’s a need to withhold information, most likely it’s because you haven’t nailed the story.

When a story truly nails it, people will be dying to know more. And what appeared to be the second best are actually the pieces that make the whole story even more adorable.

If you liked this post

consider subscribing to my week-daily thoughts on the art of communicating.
We never use your address for anything else. Please see our privacy terms.

Read More

Missed opportunities

The introduction is probably the single biggest missed opportunity in many presentations. What’s the purpose of your first sentence? Some people would probably answer it’s

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

GET

Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

SEARCH THE SITE

Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com