It’s still story first

It’s still story first!

For many of us, the new world of online communication feels like a restart. We have to get used to new technologies and accustom ourselves to speaking in front of a camera. This brings about many new challenges. Which camera is best? How do I arrange the lighting? What’s a good microphone? The list goes on. Yet: don’t fall into the trap of distracting yourself with technology!

To be sure, it’s important to look good on video. It’s even more important to have great sound. But: just as with PowerPoint and any other technological trend of the past, having a great story takes you a long way while great technology has never been a substitute for relevance and resonance of your content.

It’s still story first!

Therefore, this is what you should primarily focus on: How do I need to adapt my story so that it works on video? What’s different for my audience when viewing me on a small screen compared to interacting with me face-to-face? How can I engage them although we might be continents apart?

This has more to do with empathy and storytelling than it does with technology. By any means, use the best technology you can get. But don’t loose sight of what matters most: the connection to your audience.

WHAT DO YOU THINK?

Tell us on …
Share on facebook
Share on twitter
Share on linkedin
Share on pinterest

Read More

Hard choices

Many people believe that a great presentation makes it easy for the audience to choose you. The easier, the better. Yet, the most satisfying decisions

Read »

Natural born pitchers

You’re pitching ideas for as long as you can remember. You pitched the idea of owning a PlayStation to your parents. You pitched the idea

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz