It needs to sound sexy

Who doesn’t like a sexy slogan for their product, one that matches the big player’s most creative ads.

And so, a lot of marketing agencies are paid a lot of money to go looking for fancy and spectacular.

Only that, most of the time, the sexiest slogans are neither fancy nor spectacular. They are relevant and tangible. Using plain English.

A thousand songs in your pocket. Melts in your mouth, not in your hands. And many more just paint a picture of what the product promises in the most vivid way.

These slogans make the customers see – and then feel – how the future will look like if they buy the product. In plain English.

Empathy is a lot more valuable to find sexy slogans than a big budget. Relevance creates resonance. And resonance creates results.

What if you could speak with irresistible clarity?

My eBook teaches you a 5-step process that works

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Price as a message

In our regular Clubhouse session on leadership communication we had an interesting discussion about price. One of the participants reported that they managed to get

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Fun or profound?

We watch movies to be entertained (mostly), but we don’t mind learning something in the process. We listen to a presentation to learn something (mostly),

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The language of Clarity

If you’re not used to it, speaking with clarity is like speaking in a foreign language that you’ve recently started to learn. It’s hard to

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Dr. Michael Gerharz

Dr. Michael Gerharz


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