Here’s a simple test: If you can’t articulate it clearly, it’s not clear.
If you want clarity, articulate your idea. Then refine what you said (or wrote down) and don’t stop refining until it’s clear.
Here’s a simple test: If you can’t articulate it clearly, it’s not clear.
If you want clarity, articulate your idea. Then refine what you said (or wrote down) and don’t stop refining until it’s clear.
… is a much more powerful guiding principle when designing a speech than “tell me everything”. We tend to feel the need to tell our audiences
Recently, in a marketing brainstorming session with a table full of snacks and charts. Chief Trend Officer (CTO): “Alright team, we’ve got the latest trend
When developing your story, it’s a good idea to start with why. But when delivering the story, it’s even better to start with “WHAAAAAT?” –