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Is your own idea clear to you?

Here’s a simple test: If you can’t articulate it clearly, it’s not clear.

If you want clarity, articulate your idea. Then refine what you said (or wrote down) and don’t stop refining until it’s clear.

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Tell me more

… is a much more powerful guiding principle when designing a speech than “tell me everything”. We tend to feel the need to tell our audiences

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Where great ideas go to die

Recently, in a marketing brainstorming session with a table full of snacks and charts. Chief Trend Officer (CTO): “Alright team, we’ve got the latest trend

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Start with WHAAAAAT?

When developing your story, it’s a good idea to start with why. But when delivering the story, it’s even better to start with “WHAAAAAT?” –

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