Here’s a simple test: If you can’t articulate it clearly, it’s not clear.
If you want clarity, articulate your idea. Then refine what you said (or wrote down) and don’t stop refining until it’s clear.
Here’s a simple test: If you can’t articulate it clearly, it’s not clear.
If you want clarity, articulate your idea. Then refine what you said (or wrote down) and don’t stop refining until it’s clear.
Bad newspapers lead with fake tension.Great newspapers lead with real tension.What’s the difference? Fake tension is created by holding information back.Real tension is created by
Charlie Brown knew it every time. Yet, next time he bought Lucy’s trick regardless. Every. Single. Time. It’s heartbreaking to see. We wanna shout: “Noooooooo!”
… and this is an opportunity for marketing your own offerings. Because simply by showing up as the person who thinks their customers are smart