Inciting action

The beauty of books is that you can live other people’s lives. The beauty of dreams is that you can live a different version of your own life.

None is the life you actually live.

If you want to change that, you’ll have to take action.

This is the point where great stories deliver more than good stories.

They encourage – if not require – us to take action. Great stories don’t stop at just showing us a different life. They lead us to a point of no return. A point where we can’t unsee what the story made us see. A point where the desire to live that different life has grown tremendously – to a degree that it creates tension. Tension that can only be relieved if we take action.

I would love to hear which stories did that for you.

Consider my Masterclass

Learn to craft messages that resonate so strongly
that it incites action and creates movements.

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The jumping CEO

A big difference between startups and established companies is how they speak about their product. Where in startups people show their pride openly, in established

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Dr. Michael Gerharz

Dr. Michael Gerharz


Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity


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