In one sentence

Many great products can be described in one sentence:

  • “The notebook for creative people.”
  • “The fastest acceleration of a production car ever.”
  • “The headphones that let you work in silence.”
  • “The blackest black paint.” (Black 3.0)

Here’s a simple test: Can a customer (not you) describe your product in one sentence?

PS: If not, then my new course “Crack the Clarity Code” might be for you. It’s launching today and you can get 10% off using code “IwantClarity” when you order in the first week.

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Good enough, but for what? Actually, there are two kinds of good enough: The “I don’t care” kind. The “I care deeply” kind. The former

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Dr. Michael Gerharz

Dr. Michael Gerharz


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