I’m not creative

That’s usually a different way of saying “My first idea wasn’t any good so I’m giving up.”

Let’s say you’re looking for a slogan (or a headline, a first line, a brand name, etc.) but the first, or even the third attempt, doesn’t really click.

What “non-creatives” easily overlook is that “creatives” have exactly the same experience. Their first idea is usually crap. As is their second. Or third.

Here’s a different approach: Write 100 versions of your slogan!

That’s right: 100!

For each one, change at least one word (but you’re free to change everything).

You’ll be amazed at how creative you are.

Sure, there’s still no guarantee that the perfect slogan is among the 100. But on the other hand, I can hardly believe that all 100 of them are crap. That there’s not even one version that at least goes into the right direction. Continue there.

Remember: It’s pronounced creativity. But it’s spelled e-f-f-o-r-t.

What if you could speak with irresistible clarity?

My eBook teaches you a 5-step process that works

Read More

The “must” zone

Some jobs carry stricter regulation than others. When you’re a doctor, you must adhere to hygiene standards. As a banker, you must comply with regulatory

Read »

Speaking with confidence

Most of your competition leads with vague statements such as “improving efficiency”, “providing flexible solutions”, “using high quality materials”. One of the easiest ways to

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz


Crack the
Clarity Code!

Think, speak, and lead with clarity!
  • Start your day with a boost of clarity
  • New posts every weekday
  • Special offers
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.