"I’m going to make him an offer he can’t refuse”

“I’m going to make him an offer he can’t refuse.”

While that makes for one of the greatest movie quotes, it’s certainly not the kind of business we strive for. I don’t know about you, but the businesses I work with would much rather make an offer their customer wouldn’t want to refuse.

While Don Corleone has a deep understanding of what’s worst for his audience, they strive for a deep understanding of what’s best for their audience. Don Corleone’s offer is made out of a position of power while their offer is made out of a position of relevance. While he uses force, they rely on resonance.

The crucial difference is free will. Telling a story that resonates so strongly that people will want to come along eliminates the need of force. Ultimately, if your work really does make a difference, then resonance might even be the stronger force.

If you liked this post

consider subscribing to my week-daily thoughts on the art of communicating.
We never use your address for anything else. Please see our privacy terms.

Read More

About authenticity

When people work on appearing more authentic what they often actually do is become less authentic. Because what they do is to treat the symptoms

Read »

Digging deeper

Yeah, sure, inspire me! But please don’t stop there. At every virtual corner, people want to inspire us to reach our true potential, the next

Read »

The ruthless audience

Audiences are ruthless. When, after a talk, someone asks an audience member: “What was the talk about?” they are going to answer with a short

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz