Would they buy your product?
Would they follow your recommendation?
Would they feel valued by your offer?
Would they approve of the way you achieve the goal?
Would they agree that your price is justified?
Great communication fixes your product. It’s the easiest tests you can make: Tell the truth and then listen.
“I’ve got more important business to do so I’ll cancel this meeting.” Of course, you’ve got more important business to do. That’s out of the
Many great ideas have died as a result of status fights. In the meeting room it became more important whose idea it was rather than
Marketers spend so much time looking for fancy statements that they sometimes forget to just plainly state their promise. What’s yours?
