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If they knew what you know …

Would they buy your product?
Would they follow your recommendation?
Would they feel valued by your offer?
Would they approve of the way you achieve the goal?
Would they agree that your price is justified?

Great communication fixes your product. It’s the easiest tests you can make: Tell the truth and then listen.

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Compared to what?

You might copywrite a text faster than anyone else in town. But on the other side of the planet, I can find someone who writes

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The Art of Communicating

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