Would they buy your product?
Would they follow your recommendation?
Would they feel valued by your offer?
Would they approve of the way you achieve the goal?
Would they agree that your price is justified?
Great communication fixes your product. It’s the easiest tests you can make: Tell the truth and then listen.
After your pitch what happens? Often a pitch doesn’t lead to an immediate decision: “Thank you very much, we’ll think about it.” That’s why great
“So, what was the talk about?” The best communicators don’t leave this to chance. They carefully focus their story to deliver a lasting impact. The
“I don’t tell stories.” the restaurant owner said, “so that’s not relevant to me.” Which is half the truth. Because while he doesn’t tell stories,
