If in doubt, focus on relevance

If our story isn’t relevant, it doesn’t matter how beautiful our slides are, how elaborate our body language is, or how eloquent our wording is.

If our audience can’t relate to us, then it doesn’t matter whether it’s a story it doesn’t relate to, a beautiful design, or eloquent words.

If, on the other hand, we manage to make it highly relevant, our audience is willing to tolerate quite some frustration.

That’s why – if in doubt – I’d always work on relevance before I begin working on the show. I’d always work on substance before I begin working on the delivery.

Copywriting legend John Caples put it this way:

“If I had a year to create an ad, I’d spend 11 months working on the appeal, and a month – or even a week — on writing the ad. In other words, what you say in your copy is much more important than how you say it.”

Free Webinar: Flip the Script

Find clarity on what success means for you and flip your inner script so you live up to it.

Read More

What do they say?

Look around and pick one thing that you see lying in front of you. What’s the first thing that comes to your mind about that

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

NEWSLETTER

Crack the
Clarity Code!

Think, speak, and lead with clarity!
  • Start your day with a boost of clarity
  • New posts every weekday
  • Special offers
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.