fbpx

SEARCH

Explore

Blog
Podcast
Free Live Event
Self-Assessment
Manifesto
Book

Work with me

Connect

SUBSCRIBE

If in doubt, focus on relevance

If our story isn’t relevant, it doesn’t matter how beautiful our slides are, how elaborate our body language is, or how eloquent our wording is.

If our audience can’t relate to us, then it doesn’t matter whether it’s a story it doesn’t relate to, a beautiful design, or eloquent words.

If, on the other hand, we manage to make it highly relevant, our audience is willing to tolerate quite some frustration.

That’s why – if in doubt – I’d always work on relevance before I begin working on the show. I’d always work on substance before I begin working on the delivery.

Copywriting legend John Caples put it this way:

“If I had a year to create an ad, I’d spend 11 months working on the appeal, and a month – or even a week — on writing the ad. In other words, what you say in your copy is much more important than how you say it.”

Get weekly tips on how to communicate with irresistible clarity

It’s free and you can cancel anytime.

Read More

That’s better!

But better than what? What does better even mean? Is it faster? Or is it more reliable? Cheaper? More pleasant to look at? “It’s better”

Read »

Moving faster

“I’m not getting the results I’m looking for … so I need to work harder and move faster.” But do you? Because the thing is

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

WITH ME

SEARCH THE SITE

Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com

NEWSLETTER

Crack the
Clarity Code!

Think, speak, and lead with clarity!
  • Start your day with a boost of clarity
  • New posts every weekday
  • Special offers
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.