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How to create a movement

The first step in creating a movement is to create something that moves.

In a way that it can move – the easier it can move, the better.

A brilliant idea that’s hard to explain can’t easily move.

An idea that has no name can’t easily move.

An idea that doesn’t have a story can’t easily move.

An idea that doesn’t make people feel that they belong to the movement can’t easily move.

When an idea has a great name and a simple story that creates a feeling of belonging, it can move much more easily.

What will you create in 2023?

Lead boldly, speak wisely!

Read by leaders who make a difference

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Changing the game

In many pitch presentations, there’s a struggle between how people perceive the decision maker’s status and how they want the decision maker to perceive their

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It’s their time

At the time I published this post your day had 900 minutes left. When you finish reading, it will be down to 899 minutes. Why

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Different vs. specific

Good marketers make their marketing different.Great marketers make their marketing specific.Which is why it’s different by default. Great marketing doesn’t bother to make anything different.

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Dr. Michael Gerharz

Dr. Michael Gerharz

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