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How to create a movement

The first step in creating a movement is to create something that moves.

In a way that it can move – the easier it can move, the better.

A brilliant idea that’s hard to explain can’t easily move.

An idea that has no name can’t easily move.

An idea that doesn’t have a story can’t easily move.

An idea that doesn’t make people feel that they belong to the movement can’t easily move.

When an idea has a great name and a simple story that creates a feeling of belonging, it can move much more easily.

What will you create in 2023?

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