How to burn a message into someone’s head

Can you plant a thought in someone else’s head? In the film Inception, Leonardo diCaprio attempts to do so by entering the dreams of his target mind. It’s the stuff that a great Hollywood blockbuster is made of.

But what if you could actually manage to get a message literally right into your audience’s head? Impossible? Not for BMW. How the carmaker used afterimages to literally burn its brand into the eyes of an audience has a simple explanation, but it’s still outstanding:

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Hearing what we say

Mary says: “I think it’s important that we focus on stability.”Taylor adds: “It’s also important that we focus on efficiency.”Mary says: “There seems to be

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Not that important

“I don’t have time for doing a workout today.” You probably don’t. Or do you but you’ve got more important things to do? Or maybe

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Dr. Michael Gerharz

Dr. Michael Gerharz

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