How to burn a message into someone’s head

Can you plant a thought in someone else’s head? In the film Inception, Leonardo diCaprio attempts to do so by entering the dreams of his target mind. It’s the stuff that a great Hollywood blockbuster is made of.

But what if you could actually manage to get a message literally right into your audience’s head? Impossible? Not for BMW. How the carmaker used afterimages to literally burn its brand into the eyes of an audience has a simple explanation, but it’s still outstanding:

Free Webinar: Flip the Script

Find clarity on what success means for you and flip your inner script so you live up to it.

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Wild Hearts

No, it’s not how you did it in the past.No, it’s not guaranteed to work.It’s even possible that you get some pushback on this.But it’s

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How to look at things

Objectively your brand may be quite extraordinary. It may be innovative, years ahead even. It may adhere to ethical work practices. It may foster sustainable

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Dr. Michael Gerharz

Dr. Michael Gerharz

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