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How is this different?

When you’re building a new product, the question “How is it different?” is mostly pointless.

Because “different” can be hugely misleading as a metric.

Business developers love “different”. But the customers couldn’t care less. Customers care for specific.

In fact, many customers have no sympathy for “different”. They prefer “familiar”. Familiar is proven and safe.

Customers do care very much about whether your product solves their specific need.

Therefore, a better question to ask is: “What specific problem does this solve that isn’t solved properly, yet?”

(And, by the way, when you have an answer to that question, you’ll get the answer to “What’s different?” for free.)

Lead boldly, speak wisely!

Read by leaders who make a difference

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It’s either good or bad

“Oh, that’s like Instagram but for poems.” When we see or hear something, our brain automatically compares it to the things we know. We put

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Enough! I need a rest.

“Enough! I need a rest.” As a leader that’s among the most difficult sentences to say – even just to ourselves. And yet, how are we

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Dr. Michael Gerharz

Dr. Michael Gerharz

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