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Greatest Hits

What’s your favorite greatest hits album?
How often did you listen to your favorite track on that album?

Interesting, don’t you agree? We easily listen to our favorite tracks 100 times without getting bored.

A similar observation is true when we look at the charts. Radio stations easily play current hits on heavy rotation a dozen times per day. We hear them really often.

Which is part of the reason why they become popular. The frequency is crucial to their popularity.

Now, think about your own messaging. What’s your favorite message? How often have you repeated it this week? This month? The past year?

What a difference, right?

Could it be that while you are super tired of your greatest hit message, your fans are not? Could it even be that your fans appreciate you repeating their favorite tune over and over? Much the same way you appreciate hearing your favorite tune on the radio?

What if you could speak with irresistible clarity?

My eBook teaches you a 5-step process that works

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You better pay attention

Andy Miller, who after he’d sold his company to Apple reported directly to Steve Jobs, explains what it was like when he wasn’t paying attention

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About a happy man

I have been a happy man ever since January 1, 1990, when I no longer had an email address. I’d used email since about 1975,

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Dr. Michael Gerharz

Dr. Michael Gerharz

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