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Fun or profound?

We watch movies to be entertained (mostly), but we don’t mind learning something in the process.

We listen to a presentation to learn something (mostly), but we don’t mind being entertained in the process.

Great novels don’t stop at being entertaining, they open our eyes to something profound we haven’t seen in quite that way before.

Likewise, great presentations don’t stop at making us discover a profound insight. They do so in an entertaining way.

It’s fun. And it’s profound.

Why choose only one?

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Good marketers make their marketing different.Great marketers make their marketing specific.Which is why it’s different by default. Great marketing doesn’t bother to make anything different.

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Open to change

Wow opens their mind. Aha changes their mind. Both are better together. Aha moments can’t happen when your audience doesn’t pay attention. Wow moments are

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