Football is boring

… unless we root for a team. At which point a whole range of emotions kicks in: hope, joy, sadness, anger, …

When we don’t root for a team, it’s just 22 people running after a ball and trying to kick it into a goal. The same is true for any sports.

As long as we don’t root for a player, watching a Tennis match is among the most boring activities on earth. We must care for the outcome. Otherwise it’s just two people smashing a ball.

What’s the outcome that your audience cares for when you talk to them? Where is the player that they root for in your story? (Hint: It’s not you.) What makes it more than just a person reading off their slides?

What if you could speak with irresistible clarity?

Learn how in this free video series:

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The after show ad

YouTube shows ads before and during the video. Here’s a challenge for your next ad: Can you make it so relevant that people would still

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Who gives a damn?

Prof. Donald Saari, a mathematics professor at the University of California, Irvine, has established the who-gives-a-damn principle in his lectures. In the first lecture of

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Selling diamonds

All too often, corporate messaging suffers from – let’s be straight – bullshitting. Promising the blue from the skies, using fluffy statements, and decorating vague

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Dr. Michael Gerharz

Dr. Michael Gerharz

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