Football is boring

… unless we root for a team. At which point a whole range of emotions kicks in: hope, joy, sadness, anger, …

When we don’t root for a team, it’s just 22 people running after a ball and trying to kick it into a goal. The same is true for any sports.

As long as we don’t root for a player, watching a Tennis match is among the most boring activities on earth. We must care for the outcome. Otherwise it’s just two people smashing a ball.

What’s the outcome that your audience cares for when you talk to them? Where is the player that they root for in your story? (Hint: It’s not you.) What makes it more than just a person reading off their slides?

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Making bold promises

Building credibility is actually easy: Mean what you say. Make promises you can keep; don’t make promises you can’t keep. While it’s obvious how the

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Getting unstuck

If you could ask me one question about your communication, e.g. a question about something that’s holding you back. Or some aspect of lighting the

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Dr. Michael Gerharz

Dr. Michael Gerharz

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