Everyone, anyone, or this one?

Even Star Wars is not for everyone. It’s highly unlikely that your message is.

And it shouldn’t be for anyone, too. Because “for anyone” almost certainly means average. And vague.

It’s much more powerful to craft our message for this one. And in a way that this one falls in love with it.

This is impossible to do if the message needs to appeal to anyone. Because for everything that this one over here loves, there’s someone over there who dislikes this specific thing.

Who do you see when you craft your message? How can craft it stronger so that she falls in love with the message?

What if you could speak with irresistible clarity?

Learn how in this free video series:

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Consistency vs. Stagnation

There’s a fine line between consistency in your actions and stagnation. Stagnation is almost inevitable when you act the same way over and over again.

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The Pareto trap

The Pareto rule suggests that for many tasks, you can achieve about 80% of the result with about 20% of the effort. But should you?

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The things we see

The only reason to give a talk is that there’s a gap between what your audience sees and what you see. The purpose of a

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Dr. Michael Gerharz

Dr. Michael Gerharz

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