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Easy to copy! Or is it?

This is easy: to copy the looks of a great presentation.

This is hard: to copy the passion that went into crafting the story, the empathy that was needed to make it relevant, the effort that was required to refine the details so that everything felt just right.

Yet, if you manage to get the latter right, there’s no need to copy the looks, anymore. You’ll inevitably come up with your own distinct look. One that is true to yourself, is right for your audience, and just nails it.

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How to become a megastar

Here’s an interesting piece from Apple Music on the band Coldplay: You don’t become one of the biggest bands in the world without sticking to

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If only they knew

A big mistake in communication is to assume that others would arrive at the same conclusions as you do if only they knew the same.

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Different vs. specific

Good marketers make their marketing different.Great marketers make their marketing specific.Which is why it’s different by default. Great marketing doesn’t bother to make anything different.

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