Don’t get killed!

When my daughter had to learn the traffic rules for her biking exam, she felt quite overwhelmed by the sheer number of rules.

I asked her what she thought the rules were for. A quick discussion expanded which led her to realise that basically, there’s only one rule for biking: Don’t get killed.

When we dug deeper, we decided to append a bonus rule: Be kind.

From that moment on, learning the rules was easy. Suddenly, it made sense to have a look over the shoulder. It wasn’t just a rule. It protected her from getting killed.

Using her arm to signal a turn wasn’t just a rule. It was there to inform a car that she’s about to change direction so the car won’t kill her.

Staying right wasn’t just a rule. It exists so that vehicles on opposing lanes don’t collide and kill each other.

Learning is a lot easier when we understand the why.

Similarly, making our audiences see why we do the things we do is a lot easier than having them sit through hours of details.

What if you could speak with irresistible clarity?

My eBook teaches you a 5-step process that works

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Dr. Michael Gerharz

Dr. Michael Gerharz

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