Different vs. specific

Good marketers make their marketing different.
Great marketers make their marketing specific.
Which is why it’s different by default.

Great marketing doesn’t bother to make anything different. They make a special product that does special things for special people. And that’s why it is different.

Good marketers get creative. Great marketers get specific – about the people they serve, their struggles, their desires and a solution bridges both.

Great marketing is largely rigorous revelation work.

What if you could speak with irresistible clarity?

My eBook teaches you a 5-step process that works

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What to build

There are things that everybody needs but nobody wants. And there are things that everybody wants but nobody needs. Both might earn us a fortune

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Keep it small

Meetings have a bad reputation as time wasters. That’s not going to magically improve when we transition to online meetings. It’s even harder to coordinate

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Dr. Michael Gerharz

Dr. Michael Gerharz


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