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Different vs. specific

Good marketers make their marketing different.
Great marketers make their marketing specific.
Which is why it’s different by default.

Great marketing doesn’t bother to make anything different. They make a special product that does special things for special people. And that’s why it is different.

Good marketers get creative. Great marketers get specific – about the people they serve, their struggles, their desires and a solution bridges both.

Great marketing is largely rigorous revelation work.

What if you could speak with irresistible clarity?

My eBook teaches you a 5-step process that works

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How to be quick witted

Quick-witted people are quick-witted because they often respond quickly. Quite simply they have a lot of practice at being quick-witted. If they do it often

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5 new clients every week

It’s easy to speak with clarity. What’s hard is to speak with clarity about the things we deeply care about. “This program will bring you

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In love with an idea

Did you ever act foolishly after you’ve fallen in love with someone? Probably, your mind went a little over the top with all the things

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Dr. Michael Gerharz

Dr. Michael Gerharz

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