I’ve worked really hard so I deserve this vacation.

I’ve saved my whole life so I deserve this new home.

I’m helping everyone anytime so I deserve this luxury.

My job is super hard so I deserve this gadget that makes it a little easier.

What makes your customers feel that they deserve your offer?

How clear is your thinking?

Answer 9 quick questions to find out:

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Lazy empathy

“What’s in it for them?” is in my top 3 of most misleading speaking advice. It sounds perfectly reasonable. Of course our audience wants to

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Dr. Michael Gerharz

Dr. Michael Gerharz


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