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Delight

If there was one thing you could do today to delight one of your customers and put a smile on their face, what would it be?

Why don’t you?

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No weaknesses

Pretending to have no weaknesses is a rookie move. In the professional world, we respect businesses that recognize their limits and embrace them. B.B. King,

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Silly things marketers do

Among the silliest things marketers do is decorate diamonds. You don’t decorate a diamond, you polish it. You don’t hide its beauty underneath layers of

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What do you mean?

Imagine you meet a good friend of yours for a beer. You tell them about your newest idea. As they respond with a blank stare,

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