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What are sales pitches for?
“We are awesome!” That, in essence, is the summary of 99% of all sales pitches. Yet, that’s not what decision makers care for. At all.
Could this be shorter?
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Consistency attracts
When you consistently brighten your team’s day.When you consistently decide to skip the bullshit.When you consistently promise only the things that you can be sure
These fascinating communicators who have their audience glued to their lips
Some people believe that tension is something you have to create artificially. Something that needs to be added to your story. Something that only Hollywood
