In chasing the “wow effect”, many businesses overlook the “of course effect”.
The of course effect is what makes it a no-brainer to choose your product. It’s what makes people wonder why no one else had that idea before.
The of course effect makes people get accustomed to a product so quickly that they would miss it after the first use should someone dare to take it away from them.
The central locking system on cars was an of course effect. The skip intro button on Netflix was an of course effect. The double click to zoom on iPhones was an of course effect.
Of course effects are way stronger than wow effects.
What’s the of course effect in your offering?