Communicating risk in a project pitch

It’s the least liked part of any project pitch: the risks of the project. What if these risks will lead the decision makers to shy away from approving the project?

What’s easily overlooked is that the problem is not that there is a risk. The problem is when there’s no appropriate plan to deal with the risk.

Any decent decision maker understands that business decisions come with a risk. We make decisions not because there is no risk but because we are confident to be able to deal with the risk.

Show me that you understand the risk, be transparent about what can happen at worst and make me see that you know how to deal with it.

That’s a much more convincing pitch than trying to hide the risk and hoping that nobody will recognize it.

When done right, the risk part is actually the best part where you can prove that you know what you’re doing.

If you liked this post

consider subscribing to my week-daily thoughts on the art of communicating.
We never use your address for anything else. Please see our privacy terms.

Read More

Missed opportunities

The introduction is probably the single biggest missed opportunity in many presentations. What’s the purpose of your first sentence? Some people would probably answer it’s

Read »

That’s better!

But better than what? What does better even mean? Is it faster? Or is it more reliable? Cheaper? More pleasant to look at? “It’s better”

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

GET

Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

SEARCH THE SITE

Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com