Communicating for the boss

… is a real problem and leaders should be extra careful when they observe their team members doing it.

Communicating for the boss means saying things that the boss wants to hear. It means preparing the pitch to please the boss – as opposed to the customer. It means shifting the content so it makes them look good rather than being truthful.

Fixing this is the leader’s job. They need to create an environment that’s built on trust, honesty, and respect. One that values getting it right rather than being right. A team where failures are an opportunity to grow rather than a reason to blame.

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Learn to craft messages that resonate so strongly
that it incites action and creates movements.

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Wait, but why …

… do we have this meeting?… do we develop this product?… do we post this stuff on social media?… do we sacrifice what matters most to us?… don’t we

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Keep it simple

Pitching was complex before. These days, it has only become more complex. Transitioning most of our communication to online meetings brings in new sources of

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Dr. Michael Gerharz

Dr. Michael Gerharz


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Create messages that resonate so strongly that it leads to change!
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