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Clear communication is revelation work

Some things are hard to understand and even harder to explain. Which is a real problem when this thing is your idea and it has the potential to change something for the better.

Yet, you’re so deeply expert in that field that it’s hard to find simple language. The Curse of Knowledge has its mighty grip firmly wrapped around you: the more you know about a thing, the harder it gets to speak about it in simple terms.

Here’s what happens in many companies at that point:

Meetings are scheduled to figure it out. Long meetings, in fact. Also, PowerPoints are produced. Whiteboards are filled. Heated discussions about the implications of saying “X” vs “Y” erupt. Opinions clash … until … finally … they settle with a compromise that everyone can (only) kind of live with.

The one thing that they didn’t do was speak with their audience. Start a conversation. Figure out what language the audience uses. Check how they really understand what you say. Validate your assumptions. Cross-check them over many conversations.

Clear communication is much more revelation work than it is creative work. It starts with valid data.

What if you could speak with irresistible clarity?

My eBook teaches you a 5-step process that works

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“We believe that everybody has a story and is creative in their own way.” – Astrid Klein Long-time reader Thomas Maile nominated Mark Dytham and

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Contagious behavior

His employees immediately knew when Martin was onto something. It showed in his eyes, his voice, and his gestures. Not that it was a big

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Dr. Michael Gerharz

Dr. Michael Gerharz

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