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Clarity takes time

But when it’s there, it’s an accelerator.

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When clarity emerges

When clarity emerges, it immediately dissolves. Clarity invites new possibilities and opens up new directions. Which inevitably push clarity away. If you pursue the possibilities,

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Enough is not enough

There’s no shortage of great products. Take almost any industry and we have enough of what it sells. We have no shortage of great yoghurt

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