Clarity doesn’t make complexity go away, it makes complexity accessible.
The purpose of clarity is to make the difficult feel easy. To give us an entry point to the rabbit hole. To light us a path through the mess that makes sense and is easy to follow. It makes the complex feel simple.
But of course when complexity is accessible, it can help to reduce complexity.
Who doesn’t like a sexy slogan for their product, one that matches the big player’s most creative ads. And so, a lot of marketing agencies
Still, the overwhelming majority of slides uses massive amounts of text in bullet point structure with the occasional clip art and overly detailed chart filled
There’s this rare breed of communicators who just seem to nail it with every single word. They speak with such a level of clarity that
