All amounts to something in the end

A golden rule in storytelling is that anything the author spends much time on will amount to something in the story.

If it didn’t, the editor would certainly have cut it out. It’s just bloat that makes the story longer but not better. It adds detail without adding meaning.

Now, look at your website. Does anything you spend much time on amount to something in your story? Or is there content that makes the page longer but not better, information that adds detail without adding meaning?

A good editor would cut it out.

What if you could speak with irresistible clarity?

My eBook teaches you a 5-step process that works

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Don’t get killed!

When my daughter had to learn the traffic rules for her biking exam, she felt quite overwhelmed by the sheer number of rules. I asked

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12 angry men

In my keynote speeches I often ask people what’s so different about movies that we find them entertaining for 2+ hours while most presentations are

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Dr. Michael Gerharz

Dr. Michael Gerharz

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