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All amounts to something in the end

A golden rule in storytelling is that anything the author spends much time on will amount to something in the story.

If it didn’t, the editor would certainly have cut it out. It’s just bloat that makes the story longer but not better. It adds detail without adding meaning.

Now, look at your website. Does anything you spend much time on amount to something in your story? Or is there content that makes the page longer but not better, information that adds detail without adding meaning?

A good editor would cut it out.

Lead boldly, speak wisely!

Read by leaders who make a difference

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10 eyewitnesses

If, after a car accident, you ask 10 eyewitnesses what they saw, you will hear 10 different versions of the same accident, possibly even contradictory

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Dr. Michael Gerharz

Dr. Michael Gerharz

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