Today, we’ve got a million ways to tell our story. We can tell it on video, audio, or write it down. We can publish it on YouTube, LinkedIn, or Instagram. We can record podcasts or chat live on Clubhouse. We can tweet with 240 characters or write long-from blog posts. We can call on the phone, meet in person or give a speech.
Yet, no matter how we choose to tell our story, one thing always comes first: Making a connection with our audience.
This is not about technology, nor about the format. It’s about empathy, clarity, and caring for our cause. It’s about understanding what matters to our audience and finding the words that make them see.
The beauty of it is this: When we get this right, our story becomes independent of the platform, the format, and the technology. When we get the story right, we’ll be able to tell it on any platform, using the format that fits us best with the technology that we have.