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A diamond

A diamond needs to be polished, not decorated

Purity is what makes diamonds beautiful.

You polish it and shape it to take it’s purest form.

What you specifically don’t do with diamonds is to decorate it with fluff and stuff.

Why then do you decorate the diamond that is your product with all sorts of gimmicks and fluff and stuff when speaking about it?

When polished what is it that makes your product shine by itself?

Would you like to get a weekly mail on how to communicate with irresistible clarity?

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Sophistication

Complexity tends to give the impression of sophistication. But actual sophistication lies in making things simpler, not more complex. So, let’s not make this more

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Dr. Michael Gerharz

Dr. Michael Gerharz

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