Repeating yourself

Say something often and people will start to believe it.

Repetition doesn’t make the thing you repeat any more true or false but people are more likely to believe a statement when they hear it more often (that’s true even for smart thinkers).

Bullshitters know and embrace that. For them, that’s easy because true or false doesn’t matter the least bit to a bullshitter. The only thing they care for is whether a narrative serves their goal. And so, they repeat whatever statement serves them best.

It’s party time for them when others chime in to the repetitions, preferably mass media, the press or the social media mob.

In light of that it breaks my heart every time I speak to brilliant people who say that they don’t want to repeat themselves, e.g. because they think it’s impolite.

I don’t think it’s impolite at all. If it’s true it deserves to be said repeatedly. Looking at how often bullshitters repeat their bullshit, it might even be necessary.

Don’t shy away from putting your best thoughts on hot rotation.