The beginning of the story

Congratulations! You made the deal happen!

Is it the end of the story? Or the beginning?

Some businesses are only ever interested in getting deals. Customers are mostly a problem that needs to be dealt with in order to get to their money. These businesses are often willing to use up trust just to get the deal. They make bold promises but don’t care as much to keep them.

For them, the deal is the end of the story.

Others look at it differently. They care about what they do and would love to spend their whole day doing the work. For some of them, sales and marketing feels like a problem that needs to be dealt with in order to get to work with customers. One of their biggest assets is that they build trust through the work they do. They make bold promises and work extra hard to keep them.

For them, the deal is the beginning of the story.

What is it for you? How does your answer influence the way you look at sales and marketing?