How cool is that?

“How cool is that? I can speak about my idea for 30 minutes and everyone’s going to listen? Wow! This is great. Let’s get to work. I want to make sure that this is going to be the best presentation we ever did.”

Well, sadly, this was a rather unusual way of looking at things. More realistically, reactions are often more like this:

“What? Thursday? Impossible! I still have to write that report plus a bunch of meetings. How long did you say? 30 minutes? Phew. Martin, you did a similar presentation the other day. Can you send it to me? Let’s see whether I can just wing it from there. Yes, Wednesday is fine. I won’t have time to prepare, anyway.”

Crazy, isn’t it? And yet, it’s the typical reaction.

But honestly: Where else do you get 30 minutes of exclusive attention from an entire audience other than with a presentation?

So, what are you going to do with it the next time this opportunity opens up for you?