Will it break?

Quite early in our lives we learn that porcelain breaks when it drops onto the floor.

A fact, that one of my clients used to great effect in one of his presentations. He was speaking about their new sensors which were made of porcelain – as opposed to metal.

You might wonder how durable porcelain as a material is.

Well, quite durable.

His presentation was right after the coffee break. So, he brought his (empty) cup of coffee with him. He spoke a bit about the drawbacks of metal surfaces.

Then he took the cup. Told the audience that the new sensors were made out of porcelain. Walked a few steps towards a table.
And. Smaaaashed. The cup. Against. The. Table.

BAM!

The whole audience held their breath. Did he really just smash that cup?

Well, no, he didn’t! Because the cup endured. Porcelain is, in fact, quite a bit more durable than we intuitively think – if you know how to handle it.

You can imagine that afterwards, the audience was quite eager to listen to the facts about the new material and how to make it work for them.

What are unexpected properties of your product? How could you demonstrate them?

Spread the Word

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Dr. Michael Gerharz

Dr. Michael Gerharz

GET

Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

SEARCH THE SITE

Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com