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New podcast: Leaders Light The Path

I’ve started a new podcast called “Leaders Light The Path”. It’s two minutes, twice a week that get you the influence and impact you deserve.

It’s a podcast about a more human way of communicating. One that skips the superficial and instead is grounded in work that matters. It’s in stark contrast to the default mode of the selfish communicators who care more for themselves than anything.

But if your work really changes things for the better, then it’s by definition not about you but about your audience. And because it is, you don’t need to persuade because they will be dying to know more. Instead make them see by telling true stories, saying words you truly believe in about the things you truly believe in.

This is what great leaders do. By making their audience see, by lighting them the path, they incite action and create movements.

I believe that this is in reach for you. If you truly believe in what you do. If what you do truly changes things for the better. Then, all you need to do is tell the truth. Make your audience see by lighting them the path.

If that’s important to you, please subscribe to this podcast and share it with a friend.

2 kinds of businesses

There are two kinds of businesses. Those that set out to make a great product. And those that set out to make a great profit.

It might turn out that both end up with the exact same product that generates the exact same amount of profit but it feels vastly different to be a part of each.

When your goal is to make a profit, you’ll likely optimise your product so that it maximises your profit. Quite likely, the best way to maximise the profit is to build a product that is great for your customers. But, ultimately, that’s not what these businesses care about. They don’t care for people, they care for profits. For them, customer satisfaction is a means to drive profits.

When your goal is to make a great product, you’ll likely optimise your product to solve a specific problem or to serve a need of your customers. Quite likely, the best way to solve this problem or to serve that need is going to appeal to your customers, thus leading you to make a profit. But, ultimately, that’s not what these businesses care about. They don’t care for profits, they care for people. For them, profit is a means to drive customer satisfaction.

Your choice.

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Picture of Dr. Michael Gerharz

Dr. Michael Gerharz