A diamond needs to be polished, not decorated

Purity is what makes diamonds beautiful.

You polish it and shape it to take it’s purest form.

What you specifically don’t do with diamonds is to decorate it with fluff and stuff.

Why then do you decorate the diamond that is your product with all sorts of gimmicks and fluff and stuff when speaking about it?

When polished what is it that makes your product shine by itself?