Search
Close this search box.

Blog

Daily Thoughts on Clarity

New posts every weekday

Get it in your inbox:

Am I still good enough?

„You think I’m still good enough for the team?“ Kevin’s question struck Taylor by surprise. „What?“ she replies. „I mean everyone’s doing such a phenomenal

Read More »

Being you

Sometimes, we’re so busy becoming someone that we forget to be someone. How about you take this day as an opportunity for just being you.

Read More »

Making bold promises

Building credibility is actually easy: Mean what you say. Make promises you can keep; don’t make promises you can’t keep. While it’s obvious how the

Read More »

Who gives a damn?

Prof. Donald Saari, a mathematics professor at the University of California, Irvine, has established the who-gives-a-damn principle in his lectures. In the first lecture of

Read More »

Envy

But this company has a much larger marketing department. But this CEO is much more extroverted. But our competition is backed by venture captial. But

Read More »

Wanna marry me?

Most websites feel like proposing on the first date, something like this: “Look, I’m really awesome. I have a Ph.D. and I’m super successful. I’m

Read More »

Oh, that’s me!

“Oh, that’s me! I’m struggling with the exact same thing.” When a marketer sparks that feeling, it opens the door to my attention. The default

Read More »

If I’d be you

“If you understood everything I said, you’d be me.” – Miles Davis I can’t look inside your head. I can’t know what you think of

Read More »

Deserving

I’ve worked really hard so I deserve this vacation. I’ve saved my whole life so I deserve this new home. I’m helping everyone anytime so

Read More »

Why me? Why now?

These are the two obvious questions that are too often overlooked in communication. I get that you are excited about your product. But why should

Read More »

Delight

If there was one thing you could do today to delight one of your customers and put a smile on their face, what would it

Read More »

Who cares?

For many communicators, the default way of communicating is to try and make people want what they have to offer. Thus, they work hard to

Read More »

Speaking with confidence

Most of your competition leads with vague statements such as “improving efficiency”, “providing flexible solutions”, “using high quality materials”. One of the easiest ways to

Read More »

Reading their news

What are your customers reading?How do they speak with each other?What are they saying about your product?Or about other products?What words do they use to

Read More »

Price as a message

In our regular Clubhouse session on leadership communication we had an interesting discussion about price. One of the participants reported that they managed to get

Read More »

Showing up as a human

Companies speak to target groups. Humans do not. And this makes all the difference between communication that builds a connection and one that doesn’t. In

Read More »

12 angry men

In my keynote speeches I often ask people what’s so different about movies that we find them entertaining for 2+ hours while most presentations are

Read More »

Hearing what we say

Mary says: “I think it’s important that we focus on stability.”Taylor adds: “It’s also important that we focus on efficiency.”Mary says: “There seems to be

Read More »

Thoughts on outlines

In the corporate world, outlines are still pretty much mandatory at the start of a presentation. Also, they are pretty much wasted time. Outlines have

Read More »

False promises

Getting attention is easy. Make it bigger, faster, louder, or crazier. And if in doubt, throw money at the problem of making it even more

Read More »

That’s better!

But better than what? What does better even mean? Is it faster? Or is it more reliable? Cheaper? More pleasant to look at? “It’s better”

Read More »

Never miss a post

We believe that there’s a more human way of communicating. One that’s built on empathy and with a razor sharp focus on your audience. Get week-daily inspiration in your inbox.
We’ll never use your email for anything else. Read our privacy policy.