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Daily Thoughts on Clarity

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3 questions

If the people on your team clearly see where we are going, why we are going there, and why we are going there, and if your actions suggest that you mean it (as opposed to just throwing some random motivational bullsh#t at them), it’s likely that the right people will be attracted and …

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“How long?”

“How long?”, she asks the doctor.Immediately, we’re right in the middle of a story. Which is typical for modern movies. It’s one of the aspects

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Singular

Secure the only spot at the airport that sells water and you can basically stop bothering about how you do business. It doesn’t really matter

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Still missing

Which book didn’t you write but could have?Which speech didn’t you give but should have?What’s the blog that doesn’t exist although you could write it?

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Edgy and weird

Average blends in.Edgy stands out. For example, there’s this super weird fashion store that draws an ever growing crowd of loyal superfans. It’s no wonder

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Culture Clash

When companies merge, cultures clash. The stronger the cultures, the bigger the clash; the bigger the clash, the stronger the future needs to be to

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What matters most?

Short reminder: If you don’t decide on what matters most, you’re effectively delegating that decision to your audience. What’s your focus for today?

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Thanks

For being kind. For lending a helping hand to someone who needed it. For listening to someone who had nobody to talk to. For asking

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Relevance beats elegance

Elegance might get you attention.But relevance creates interest.Elegance without relevance is meaningless. By all means, make it elegant. But never at the expense of relevance.

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I don’t know

But I wanna find out.But I don’t care.But I will pretend that I know. Who of the three are you?(And how does that depend on

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The clarity river

The word “clarity” invites a binary view on the matter: Either you have clarity or not. But that’s hardly how it works in real life.

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Needs more info

Some salespeople love to make decisions on behalf of their customer. Their favorite one: the purchase. These salespeople have already decided that their customer wants

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Giving a talk

When you’re giving a talk, are you truly giving it? Or are you taking more than you give? Such as your audience’s time? Are you

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A fun speech

What’s worse than a fun speech that lacks substance? A profound speech that lacks fun. The fun part might at least get some people to

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What’s possible?

Of course, we want to have it … as good as possible,as cheap as possible,as profitable as possible,as soon as possible,as long as possible,as fun

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Just for today

What if, just for today, instead of reading 100 posts on social media, you read one chapter in a book? What if, instead of scratching

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Again

And then they say it again. Only s l o w e r. Or LOUDER.As if I was kind of dumb … And yet, that’s

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It’s complex

“My idea is complex, I can’t possibly leave this aspect out or that. I mean, what if someone misses the thing I’d leave out? It

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Existential Threats

In order to understand business moves of larger corporations, it’s a useful exercise to consider how they relate to existential threats to their business model.

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Toxic vagueness

Some people cover everything they say in a fuzzy layer of vagueness so they can never be questioned or challenged. It’s a sign of a

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The hilarious guy

Think back to your teenage years.Who was the loudest in the group?Who got the most laughs for their jokes?Who told the most hilarious stories?Who drew

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The sweet spot

The sweet spot for running a sustainable business is to do things thati. you are deeply passionate about,ii. unbelievably good at andiii. can make a

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Simple words

I’m not impressed when someone uses complex words. I’m impressed when they can say complex things with simple words. That’s what differentiates leaders who light

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The special ones

Some people are so good at public speaking that it feels out of reach to achieve the same. Their confidence, their eloquence, their whole appearance,

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The day after

The keynote was a great success. Standing ovations. “What a great presentation!”“You’re a natural born presenter!”“That was quite the roller-coaster ride! What a brilliant show!”

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I’m not creative

That’s usually a different way of saying “My first idea wasn’t any good so I’m giving up.” Let’s say you’re looking for a slogan (or

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Adapt or Attract

Two ways to resonate strongly with your audience. Adapt your messaging to the audience. Or. Attract your audience with your messaging. Which one do you

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Rule no. 2

I often speak about the brutality of the first rule of communication: The audience is always right. If they didn’t get it, they didn’t get

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Different vs. specific

Good marketers make their marketing different.Great marketers make their marketing specific.Which is why it’s different by default. Great marketing doesn’t bother to make anything different.

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Time’s up

If you care for what you do, you’ll always have more interesting things to say than you’ve got time to say them. Of course, speeding

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What do you mean?

It’s a simple question that changes everything. And yet, we often shy away from using it rigorously. We notice that the team member uses a

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