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Daily Thoughts on Clarity

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“Buy now”

When you ask your customer to “buy now”, what are you actually asking for? Money? Commitment? The beginning of a relationship? A favor? Gratitude? Excitement?

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Shining eyes

Shining eyes are among the most reliable compasses for doing work that matters. Benjamin Zander pointed it out in his brilliant TED talk: “I realized

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Who cares?

It’s just details. It’s just decoration. It’s just the back side. It’s just a corner case. It’s just implementation. It’s just a meeting. It’s just

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Last minute ideas

That moment when inspiration strikes.You can’t control that.Sometimes it strikes last minute. When it strikes, everything immediately becomes so obvious. You’re mad at yourself that

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Persuading people

The moment you try to persuade your customer you essentially admit that … i) either you don’t fully understand what really matters to them orii)

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Just thinking

When was the last time you were just sitting somewhere and thinking? No devices, books, magazines, music etc. Just you thinking … Some thoughts will

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Curiosity

Many presenters tell their audience everything but fail to make them curious for anything. It’s exactly the other way around: Start from curiosity and ignore

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Gentle nudges

My daughter wanted to take a workshop. I called the organizer to register her. I was told that my daughter’s on the list although … well,

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Brutal honesty

Do you trust you customer with the decision to buy from you? In other words: If they knew everything you know, would they buy? If

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The 4R-sequence

Rigour leads to relevance leads to resonance leads to results. Start with rigour.Stick with what’s relevant and let go of the rest.Amplify it to resonate.Wait

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How champions think

A book tip: “How champions think“ by Dr. Bob Rotella. Don’t let the title mislead you. This is not one of these cheesy motivational bullshit

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Ready or not?

“The show doesn’t go on because it’s ready; it goes on because it’s 11:30.” – Lorne Michaels These are the words of Saturday Night Live

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Life

You try.You fail.You learn.You try.You fail.You learn.You try.You fail.You learn.You try.You fail.You learn.You try.You fail.You learn.You try.You fail.You learn.You try.You fail.You learn.You try.You succeed. Stick

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Silly Faces

Making a silly face and writing a provocative statement beneath it is one of the best ways to get people on YouTube to click on

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Interesting

Absurd gets rejected.Obvious gets ignored. Interesting sits in the sweet-spot in between. What about your idea is non-obvious so that it gets people’s attention and

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Open doors

Two very different ways to create an offer: No. 1: Leave as many doors open as possible and make sure that there’s something in it

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Public thinking

The world of tech is messy and noisy. Trends come so fast and disappear so quickly that it’s hard to understand what’s really going on,

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One thought

If you can manage to plant ONE THOUGHT in my head, you’ve changed my life. You’ve also achieved way more than almost any other piece

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No one laughed.

Recently, I went to an OpenMic event where comedians get the chance to test their programs. One of the performances was heartbreaking. No one laughed.

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The Pareto trap

The Pareto rule suggests that for many tasks, you can achieve about 80% of the result with about 20% of the effort. But should you?

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Rule no. 1

Rule no. 1 in communication is brutal:If they didn’t get, they didn’t get it. End of story. There really is no point in arguing that

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Gut it wrong?

My gut doesn’t know what is right.But it knows what feels right. And that’s enough of a reason for me to look closer. I don’t

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This is the game you’re in

-> Passionate beats eloquent-> Prominent beats competent-> Relatable beats spectacular-> Relevant beats fancy-> Simple beats complex-> Useful beats beautiful-> Wow beats aha in the short

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Wild Hearts

No, it’s not how you did it in the past.No, it’s not guaranteed to work.It’s even possible that you get some pushback on this.But it’s

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