Saying it simply starts with simply saying it.
Once you’ve said it, you can always refine and make it simpler.
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Writing things down is among the most powerful tools to refine your thinking. Because it makes your thinking specific. By writing it down you commit
That brilliant keynote speech that told a story about climbing the Mount Everest and inspired you to finally start your company. That fascinating book that
Maybe it’s even 17 reasons. It doesn’t really matter. Because no one cares. When you’re at reason #7, we don’t even recall #2 anymore. The
