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The better story wins

From a communication angle, influence is a pretty simple game: Whoever tells the better story wins.

It’s not the most accurate facts, the most complete analysis, or even the best intentions.

It’s the best story.

Which means that if you care for the facts, the analysis, and the intention, you need to get better at weaving them into a compelling story.

If you don’t, the facts remain facts etc. … while other people’s stories connect to the audience.

PS: We need, of course, an understanding of what makes a story “better”. Would love to hear your take on that!

Spread the Word

Picture of Dr. Michael Gerharz

Dr. Michael Gerharz